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Advertising

Do you want to advertise online? But you don't know where to start? Add Valore is happy to advise you on this matter. There are different types of advertisements and different channels you could use.  

That is why we offer you the choice of three different types of advertising options:

  1. Online advertising in the display network of Add Valore. This can be done proactively and reactively on platforms such as Facebook or LinkedIn, but also in search engines such as Google, Bing or Marktplaats.

  2. Retargeting customers who have visited your own site or your competitor's location.

  3. Infuencer Marketing or User Generated Content is a great way to showcase your brand or product to users and ambassadors.

 

In addition to the three main themes, Add Valore is also happy to assist you in your other activities such as Direct Marketing, e-mail campaigns and offline campaigns.

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Online Advertising

Online advertising can be done in many different ways and through different channels. Add Valore offers you the opportunity to run different types of campaigns on different platforms. You have one single point of contact and yet extensive options for running different types of campaigns.  

First of all, we distinguish between proactive and reactive advertising.  

  • Proactive means that we identify and seek out potential customers based on interests, demographic factors or other characteristics. We do this by placing sponsored content on the social media feed and on banners on the pages they visit.

  • Reactive means that we ensure that your brand or product is prominently displayed the moment a potential customer places a similar search on the internet.  

 

We are able do this with the help of the display network of Add Valore. They make it possible to place ads with partners such as Facebook Instagram, TikTok, Pinterest and Google. This way of advertising is also called Pay per click and has the advantage that, unlike most offline advertising options, payment is only made when your target group has seen the ad.

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Retargeting

Remarketing or Retargeting  is a way of online advertising where you show ads to people who have already visited your website. Not everyone makes a purchase when they see an advertisement or product for the first time. Various studies have shown that consumers look at a product several times before purchasing a product or brand (which they are not familiar with). 

Geotargeting  is the method of showing different content to visitors based on their geolocation. You can select by country, region/state, city, metro code/postal code, organization, IP address, internet service provider, or other criteria. If you have a webshop for home accessories, it is ideal for targeting visitors to the furniture boulevard, for example, but you can also target visitors to a trade fair on certain days. 

User generated content and Influencer Marketing

Influencer Marketing is a form of marketing in which famous and influential people are used to influence potential customers. Potential customers might be more likely to purchase your product if they see someone else buying, using, or wearing it. You can choose to show your customers their experiences with your product and post it on your social media channels. This is called User Generated Content.

But you can also pay people to show the usage. These people are also known as influencers.  

Influencers come in all shapes and sizes. Is your budget not big?  enough to hire very famous artists? Then you can choose a major influencer. is your budget very small? Then you can also hire micro Influencers. This allows you to show the effect of your product, especially in the beginning, and it does not have to cost too much money. 

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